When the idea becomes an image...
The commercial graphic image is the most effective way to increase the sales of a product.
This statement, the result of numerous investigations from the early twentieth century, now becomes a unquestionably true. Under the tutelage of commercial graphic design, the image has evolved to the leading role in the marketing vision.
The graphic image, a representation of everything that can be perceived through senses and interpreted by imagination, has the power to generate feelings and emotions that can influence the will of the perceiver.
Design converts images into desires, promises of freedom, security, happiness and lifestyles... making them attractive and often essential to the consumers. However, only the catchy image is the one that is retained, either because it is attractive and innovative, or because the consumer identify with it.
At Autana Studios we are at the forefront of techonological advances and we also count with human resources that are fully specialized in marketing, psychology, photography, art and music, and who are able to provide the best service in the advertising and design areas. We work closely with our clients to bring their ideas to the highest level.